Azure-native outbound intelligence for Islamic banking

Aman identifies the right customer, calls with a human-like voice, and completes the CRM record.

Aman ingests CRM signals, prioritises customers based on propensity and policy, delivers a natural product conversation, and writes every outcome back to the CRM — deployed exclusively on your private Azure tenant.

Aman calling interface
Trusted by
0/7 campaign execution
0% CRM read and writeback
0% private Azure tenant
0% natural conversation accuracy
The challenge

Traditional outbound calling is fragmented, costly, and inconsistent.

Traditional approach
  • Manual list generation from disconnected systems
  • High dependency on call centre agents with variable scripts
  • No real-time CRM updates; manual data entry
  • Limited scalability during campaign peaks
  • Inconsistent customer experience and regulatory language
Aman AI approach
  • Automated CRM ingestion with real-time eligibility scoring
  • Consistent, compliant AI conversation with natural voice
  • Automatic CRM writeback — disposition, notes, next steps
  • Instant scaling across campaigns and segments
  • Guardrails for Sharia-compliant and regulatory language
Visual comparison of traditional vs Aman approach
Operating model

From customer data to completed CRM activity.

Aman operates as an intelligent campaign engine. It ingests customer attributes, product eligibility, behavioural triggers, and contact preferences from your CRM, then creates a ranked calling list — no manual intervention required.

Aman data to voice flow
01

Read CRM data

Connects to customer profiles, balances, consent flags, campaign lists, and product eligibility.

02

Prioritise customers

Scores accounts by potential value, intent signals, Sharia compliance policy, and channel preference.

03

Promote products

Matches the conversation to profit-sharing accounts, investment funds, financing, or card offers.

04

Write back outcomes

Records disposition, customer input, follow-up actions, transcript summary, and next best step.

Your private Azure tenant

No data leaves your perimeter. Your own private, isolated Azure environment.

Aman runs entirely within your private Azure tenant. No customer data touches shared infrastructure. All AI processing, voice synthesis, and CRM integration occur inside your governed perimeter — covered by your existing Azure compliance and certification scope.

  • Private Azure OpenAI deployment — no data used for training
  • Customer data remains within your subscription boundary
  • Microsoft Entra ID for role-based access and authentication
  • Full audit trail: every call transcript, decision, and CRM action logged
  • Compliant with CBUAE and Central Bank of Bahrain regulatory frameworks
Private Azure tenant visualization
Technology foundation

Built on the Azure services your technical team already trusts.

Azure OpenAI

Generates compliant, context-aware call handling with guardrails for Islamic banking product language and escalation paths.

Azure AI Speech

Converts agent responses into natural, human-like voice and transcribes customer speech into structured intent.

Azure Functions

Runs event-driven campaign logic, CRM synchronisation, retry handling, and integration workflows serverlessly.

Azure SQL / Cosmos DB

Stores interaction state, audit events, product rules, customer context, and campaign history with geo-redundancy.

Azure Communication Services

Places outbound calls, manages call events, and coordinates real-time voice sessions with carrier-grade reliability.

Azure Monitor

Tracks call quality, conversion rates, latency, failure rates, compliance events, and operational health dashboards.

Islamic banking use cases

One agent, many Sharia-compliant outbound campaigns.

Aman adapts to any product campaign while keeping every call aligned to CRM data, customer eligibility, and Sharia-compliant policy guidelines.

Profit-sharing savings account campaigns

Aman identifies customers with idle balances, explains the Mudarabah-based profit-sharing structure, communicates the expected profit rate, and books a follow-up for account opening.

  • Segment salary accounts with surplus monthly balance
  • Intent move funds into a higher-yield profit-sharing product
  • CRM writeback interested, callback date, product preference

Investment product outreach

Aman calls eligible customers, confirms risk appetite, explains Sharia-compliant investment fund options, and routes qualified leads to relationship managers for portfolio review.

  • Segment affluent customers with maturing profit-sharing deposits
  • Intent advisory appointment or portfolio rebalancing
  • CRM writeback risk profile notes, consent, advisor task

Financing pre-approval activation

Aman reaches pre-qualified customers, introduces the approved financing amount under Tawarruq or Ijarah structures, collects intent, and triggers next steps for application processing.

  • Segment pre-approved salary transfer customers
  • Intent personal financing, auto financing, home financing, card financing
  • CRM writeback accepted, not interested, call later, objection reasons
Interactive walkthrough

Watch Aman handle a real outbound call.

CRM sync
Dialing
Connected
Call active
CRM writeback
Campaign Profit-sharing savings — Q2 activation
Contact Mr. Ahmed Al Khalifa | +973 3650 1234
Aman

Good morning, Mr. Al Khalifa. I am calling from the bank regarding an enhanced profit-sharing savings account linked to your salary account.

Customer

I am interested, but I want to understand the expected profit rate and whether I can access the funds anytime.

Aman

The account keeps your funds accessible while offering a competitive expected profit rate based on Mudarabah. Would you like a relationship manager to call you today with the detailed terms?

Customer

Yes, please. Afternoon would be best for me.

CRM update
Disposition: Product: Callback: Notes:
Coming Soon

The future of outbound banking is almost here.

Aman is in final development — being precision-engineered for deployment inside your private Azure environment. A select group of partners will get first access.

Zero data risk Every call, every transcript — stays within your private Azure tenant. No data leaves your perimeter. Ever.
10× campaign velocity From CRM signal to outbound call in seconds — no manual lists, no agent downtime, no missed windows.
Built for Islamic banking Sharia-compliant guardrails baked into every conversation. Aman knows what it can — and cannot — say.

Be among the first institutions to deploy Aman.